This post shows you How to get data attribute value for selected option using jQuery.
For example
<select id="ddlProduct" name="ProductId">
<option value="1" data-name="phone">IPhone</option>
<option value="2" data-name="phone">Samsung</option>
</select>
jquery data attribute
To get data attribute value you can write your code as shown below.
$('#ddlProduct').change(function () {
var data = $("#ddlProduct option:selected").data("name");
});
As you can see, you can easily using jquery get data attribute value of selected option.